Website design must be intuitive as it is a good means to inspire visitors to return. In fact, websites that provide visitors with entertaining visuals and informative information are the ones that leave a lasting impression among end users. Other than these, the challenging facets of web designs today allow users to actively participate; compelling them to do something to further comprehend the products and services being offered in such sites. In this regard, Bacci fine jewelry recently developed and launched a new interactive website that is adherent to the abovementioned perspectives.

Fine jewelry is one of the most essential purchases that one could make that demands proper education and information awareness. Because of this, Bacci made sure that their site is reinvented in such a way that clients would have easier time navigating each page to ensure proper education. They have incorporated features that were once lacking on their old website such as new product listings, improved categorization of jewelry as well as a sneak peak on their newest articles of jewelry among others. It is also easier to search for certain items as their navigation buttons and bars have concise and easily understandable cues both in text and image formats that are consistent in every page.

As loose diamonds is the primary specialization of Bacci, their new website further gives emphasis on these gemstones by featuring masterful jewelry pieces accentuated with these sparklers. Social categorization has also been made, with which their jewelry products and diamonds are divided according to social margins like children, teens and brides""an option that makes it easier for clients to point out which products would best suit them. If you have diamonds in mind but can't identify their shape, cut, color, and size, you could take advantage of Bacci's customization tool that could help you properly identify the said elements. For their enhanced diamonds, they have set aside a flash animation that serves as a crash course for these specific types of diamonds.

In the aesthetic department, if you would compare the new site with the old one, the new Bacci fine jewelry website is noticeably more visually appealing and dropped the white background. Instead, they make use of a crimson and silver theme which is a clear representation of the love for things that sparkles. In addition, the jewelry images in the site, especially those that are in their product listings, can be magnified to higher resolution just by pointing the mouse cursor over the photo. Hence, clients could better see the actual appearance of their products.

Of course, the satisfaction of customers is the major priority Bacci, and in order to express this on their site they incorporated well researched resources like articles that discusses information concerning loose diamonds, engagement rings and all of the jewelry pieces that one is aware of. Live help is also facilitated, complete with map driving directions, contact and email information. To reinforce client information they improved their personal account interface and included order tracking, language selection, client feedbacks, and testimonials. As social media has evolved to become one stop avenues for end users, you could get instant updates from Bacci through social networking sites like Facebook, Twitter, Youtube, Blogger and RSS Feed.

The new and improved Bacci website was launched last January as a means to celebrate their decade long jewelry business. Overall, the website combines functionality and intuitiveness that relays clear and concise information and visual hierarchies. Definitely, the design and interface changes made in Bacci website could inspire more clients. Nonetheless, their new website is a representation of their desire to provide their clients with the best services.